Danone Achieves Category Efficiency and Productivity

Planogram Automation Transformation with Cantactix

Danone North America, a leader in the dairy and plant-based food industry, manages a diverse portfolio of beloved brands across 23 categories. With a mission to bring health through food to as many people as possible, Danone faced significant challenges in optimizing their planogram processes. The complexity of managing over 4,000 unique planograms, coupled with the intricacies of different merchandising styles for dairy and plant-based products, necessitated a solution that could streamline operations, reduce manual labor, and enhance efficiency.

The Challenge

Prior to engaging with Cantactix Solutions, Danone's category management team grappled with extensive manual processes that consumed thousands of man-hours and extended project timelines.

The Solution

We introduced a comprehensive planogram automation solution utilizing proprietary tools. The approach was to automate repetitive tasks, streamline planogram generation, and enhance the overall efficiency of the process.

The Results

The implementation of automation knowledge and tools yielded significant category improvements across multiple metrics, including time savings and productivity. Learn more below.

The Why

Cantactix provides end-to-end, comprehensive Category Management support. From automation to leading-edge software, we know how to help your team at any stage of your CatMan journey!

Complexity of Categories

Different merchandising styles and category constraints for dairy and plant-based products added layers of complexity.

Intensive Manual Work

Over 4,000 unique planograms required manual updates, leading to 4,000 man-hours or approximately 70 business days of work.

Operational Inefficiencies

The team managed only 9 planograms per person per day, resulting in burnout and a strained work-life balance, especially around peak periods like the 4th of July holiday.

Frequent Changes Needed

Throughout the building process, assortment and/or merchandising decisions would change, which resulted in reworking already completed planograms.

The Process

Based on the Danone team's specific goals and pain points, our team delivered a personalized solution to solve for their category complexity, significantly reduce manual work, and enable efficient updates.

Roadmap & Planning

We worked together to identify specific challenges and requirements. This project involved analyzing the existing manual processes and identifying areas for automation.

Building the Bells and Whistles

Customized action lists and fixture allocation tools were developed to address Danone’s unique needs, from complex merchandising scenarios to fixture allocation and data calculations.

Getting to Work

The automation tools were integrated into Danone's existing processes, and the team was trained to use them effectively to maximize their benefits.

All Systems Go

Continuous feedback ensured that the tools were fine-tuned to deliver optimal performance. This phase focused on enhancing the speed and accuracy of planogram generation.

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Productivity

Developing customized action lists and fixture allocation tools to automate aspects of data preparation and merchandising, cut planogramming time in half and streamline processes.

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Strategic Focus

Freed from the constraints of manual planogram updates, the team could shift their focus from error reduction and inconsistency to strategic work and improved analytics.

Work-Life Balance

With improved efficiencies, the Danone team enjoyed improved work-life balance, including fewer late nights, longer vacations, and less burnout. Some might say this is the most important of all!

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Why do people love MissionControl?

I so love MissionControl! It’s like heaven came down. It’s a lifesaver, timesaver extraordinaire!

Jamie

Brookshire Grocery Company

Working with Cantactix had exceeded my expectations. The knowledge that all of you have is truly amazing. I think we make a great team and I love working with all of you.

Eric

Canadian Tire

You guys have been amazing to work with and MissionControl has been a lifesaver for us. I just want to say thank you, and we look forward to continuing working together in the future.

Robin

Multinational Beauty Manufacturer

MissionControl is the best money ever spent on a tool for our Category Management teams!

Cyndi

International Winemaking Company